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The PASSION FOR AUDIO combined with the



Improve VIR Programs and special opportunity buys only available to M.E.S.A. Members help benefit you and your consumer. The way the retailer buys doesn’t change: M.E.S.A. Members still buy from the same representative, using the same programs they have always had. M.E.S.A. Deals go above and beyond a retailer’s previously negotiated programs.

  • Special opportunity buys, group buying power, & discounts

  • Exclusive M.E.S.A. branded products 

  • Access to M.E.S.A. Fit: a vehicle fit database tool that eliminates bouncing between multiple websites to locate a particular vehicle's installation needs

  • Scheduled and streaming vendor training videos 

  • Networking with the best minds in the industry 


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The people are the foundation of M.E.S.A.’s magic. M.E.S.A. provides various venues to facilitate communication among Members including sharing of best business practices. Member email lists allow Members to constantly exchange and access knowledge to help them run their business.


The annual M.E.S.A. Fall Summit brings together the best minds in the industry to provide solutions to the most common and complex issues facing our retailers. During the Summit, Members also have the opportunity to learn from and bounce ideas off of our Vendor Partners’ senior management teams.


M.E.S.A. did the legwork and negotiated the best deals for Members with our service partners. We have partners for credit card processing, 2 different tiers of customer financing, and online marketing including Digital Advertising, Email Marketing, and Websites.


The M.E.S.A. Fit sales tool gives Members’ sales staff the power to access a knowledge base of vehicles that is updated regularly by the best retailers in the country. Salespersons can pull up a vehicle and know immediately what they need to integrate into that customer’s vehicle without having to do the research on multiple websites.


M.E.S.A. is quickly changing many dealer's businesses for the better. Becoming a Member changes nothing regarding the way you currently do business on a transactional basis. Members continue to negotiate their own programs and purchase through their individual representatives. The M.E.S.A. programs further enhance your profitability and bring new opportunities through the group’s dynamic.


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The M.E.S.A. digital sign program sends quality Vendor Partner content and sales trainings right to the showroom floor for customer and employee education. M.E.S.A. controls the content centrally making this a dynamic sales tool that is easy for the Member to utilize. Members may also add their own company content to their M.E.S.A. digital signs.


One of our easiest to implement and most popular marketing initiatives, the Sale in a Box program includes: window clings, price tags, posters, price tag inserts, head unit covers, and table top signs shipped to each Member’s headquarters. Select sales also include customizable TV Commercials. Members have access to all print-ready sale in a box artwork.

• Black Friday • Rockin’ Holiday • Max Your Tax • Sale • Super Summer Sale • Category Specific Assets



M.E.S.A.’s library of fully produced, national quality, customizable TV commercials help Members compete in their media market. Our 9 live-action commercials re-educate the consumer about what our specialty retailers can do for their vehicle. TV Commercials that correspond to Sales in a Box (see above) create a cohesive multi-channel marketing package.


M.E.S.A. offers consumer-facing, mobile-friendly websites for Member retailers. Our MESA websites are fully hosted and include informational vendor category pages, top products, contact page, store location map, an image gallery, and more. These sites are designed especially for the Member who has no website or needs a fast and simple upgrade to their existing site. Hosting and content fee is $500 per year.

See example website below

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